Why sell with Antony James Jewellers?

Looking to sell your gold  or other precious metals (silver, platinum, palladium)? At Antony James Jewellers using up to date technology and years of experience we are able to confidently test through any unwanted gold you may have.

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• Competitive prices

• Expereinced & trusted gold buyers

• Face to face service

• Same day payments (cash or bank transfer)

• Free, no obligation quote

• No hidden fees

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We understand that some of the items may have been inherited or gifts and you may not be sure what you have. We are happy to check through your jewellery regardless of quantity.

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If you are interested in selling please get in touch or visit us in store.

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Is now the time to sell?​

The best time to sell will usually be down to two factors. First will be necessity. If you have gold sitting around around and you have plans to retire, renovate your house or buy a new car then the cash for the gold will be useful during these times. The second factor will be the price of gold. We don't have a crystal ball & would never claim to know the best time to sell gold or predict future gold prices (if we did we'd be on the beach in the Caribbean right now). Predicting the rise & fall of gold prices is difficult however, as the chart below shows, there is a trend for gold prices to rise (2023 & 2024 saw all time highs). Four main factors affect the rise & fall of gold prices:

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1. Demand. Gold is useful commodity used in the technology, dentistry, aerospace, medical, investment industries. Increased demand usually results in the rise of gold prices.

2. Currency. Gold and currency prices used to have a very strong link with many countries adopting a gold standard to value their currency i.e. if an ounce of gold was $1000 then $1 would be 1/1000th of an ounce. This is no longer the case with factors such as monetary supply and a countries ability to repay loan repayments having greater affect on currency price. Gold is mainly priced in USD so when its value increases against other currencies, the price of gold will increase causing a drop in demand. This overall leads to an inverse affect with the USD. As USD price rises, gold prices fall.

3. Safe haven asset. Most central banks have gold reserve as a safeguard against financial turmoil. Gold is able to store its value in real terms amidst volatile economic weathers providing a hedge against rising costs of living. You will often find times of economic uncertainty cause prices of gold to rise (Brexit, Russia/Ukraine war, US presidential elections, Covid 19 pandemic etc.).

4. Supply. It is estimate that there is only about 20% of the earths gold left to mine. When demand is high the low supplies can push the price of gold up.​​​